September 15, 2005 - Newsletter

September 15, 2005 :: Volume 5, Issue 9

Other articles in this issue ...

5 Strategies for Boosing Your Website Sales - Part 1

The One Must-Know Secret for Making Your Internet Marketing Pay Off Big-time

Newsletter Index

Client Success Story: "Norvax comes through with flying colors."

Challenge

BenefitPackages Insurance Agency (www.benefitpackages.com) is a full service agency that ranks third in its home state of California. President Larry Hurwitz is himself a second generation benefits consultant long dedicated to meeting the needs of online consumers searching for affordable health care.

Prior to implementing Norvax™ Quotebuilder, BenefitsPackage had used other technology companies but found them lacking in certain areas. Specifically, because his former insurance quote engine was kept on the tech company´s site, Larry was unable to track how many of the people visiting his site actually bought his products. Not being able to track the percentage of his website´s total visitors that became leads or buyers (figures known as web conversion rates) made balancing his advertising budget extremely difficult. To add to the frustration, customers requesting a quote were sent to the tech company´s website which wouldn´t let them return to Larry´s.

Solution

Because he wasn´t able to track his conversion rates with other companies, Larry implemented the Norvax™ QuoteBuilder and BrokerOffice. A web-based service, the easy-to-use Norvax suite of tools are designed to help insurance agencies increase sales, slash admin costs and reduce application time.

Results

Higher Conversion Rates
Because Larry can host the Norvax QuoteBuilder quote engine directly on his website, he´s able to closely monitor his web conversion rates. Customers who visit his site stay on his site when requesting a quote, so his ratio of visitors to leads has increased significantly. Using BrokerOffice, Larry can see how many of his online leads are converting into sales. Now Larry not only knows just how many people visiting his site are actually buying his products, but which of his ads and links they are clicking on, and how long they visit. This extra information is crucial for balancing his advertising budget.

Since switching to Norvax, Larry has been able to fine-tune his online advertising. Now he knows what´s effective in increasing his conversion rates, and what isn´t. He was able to save money by eliminating an advertising campaign with another vendor that wasn´t satisfactorily delivering leads.

Professional Website Customization Increases Sales
Larry worked with the Norvax team to develop his own custom website instead of using a template. The results are an attractive, easy-to-use site that generates more sales. Larry´s site makes it simple for customers to get quotes and information on attractive plans like Blue Cross of California´s new Tonik health insurance.

Money Saved
The BenefitPackages team is saving precious admin time by buying leads from Norvax. Other companies required lead information to be manually entered into a database before each proposal could be sent out. By eliminating the extra data entry, they are able to send out proposals faster, allowing Larry to focus more money on BenefitPackages´ latest projects.

Instant Affiliate Profits
As a Norvax affiliate, BenefitPackages is able to sell extra leads generated from states where they aren´t licensed. Any time a customer requests a quote from outside of BenefitPackages´ zip code areas, Larry is automatically credited $3.75 for generating the lead. These are instant profits that BenefitPackages makes without lifting a finger, just for being a Norvax affiliate.

From the Client

"I need to know what my conversion ratios are. If I don´t know what my conversion ratio is I´m doing business in the dark. With you I get credit for all my traffic."

"There´s a lot of scam artists out there promising you the world, then they don´t deliver. Norvax is the REAL deal. They´ve come through for me with flying colors."