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Other articles in this issue ...
5 Strategies for Boosing
Your Website Sales - Part 1
Client Success: Switching to Norvax
Saves Serious Time, Money
Newsletter Index
The One Must-Know
Secret for Making Your Internet Marketing Pay Off Big-time
 You ´ve
spent the time (not to mention the money) on a great website
and worked hard on developing a sound internet marketing
program to go with it.
But there´s one secret you must know if you want your
internet marketing to really pay off big. There´s one
secret to cementing the soaring sales a great online strategy
should supply.
So what´s the big internet marketing secret? The
one that´s going to close sale after sale?
It´s human interaction.
Sounds too commonsense to really be a secret, doesn´t
it? Yet a timely personal touch is too often the first to
go in our increasingly virtual business world. Let your sales
grow too tech-dependent and you´re letting leads slip
through your fingers.
"The best lead in the world is no good if you don't
follow up on it," says Dennis DenHartog, DenHartog Financial
Services. "Every internet lead I receive via email
receives a personal phone call from me within 12 hours. That's
the key. Right then and there, I can qualify them and determine
if I can help them further."
Speed Counts
Your potential clients want to feel like their business is your top priority.
Will they get that feeling from an email sent days after their request for
information? Your virtual customers are most likely expecting a response
at internet speeds. Try to make contacting all prospects in 12
hours your goal.
Remember, your prospect has already made the initial contact.
They´ve been to your site and have trusted you far
enough to shoot you an email, or leave a voicemail message.
Build on the trust your website generates by contacting them
quickly.
Add a Personal Touch To Your Pitch
You can
stand out from your virtual competition by personalizing
your response with a follow up phone call. Your
voice is your handshake. Even if you have
to leave a voicemail message, you´ll be letting your lead know you
are personally interested in them and their business.
Even better, if your prospective customer has requested
a quote from your website, or provided personal information
in their email, use it to tailor your phone pitch and address
their needs off the bat.
"Potential customers will always need an agent to help
them figure out what they want, evaluate the options, and
implement solutions," says Ron Bridges, Bridges Insurance
Services. "Computers can't make the sale and build
relationships, but they can help the agent have the time
to do those things."
Touch Base With Tech-savvy Consumers
Just
can´t get back to all those internet leads, or don´t
have the time for three follow up phone calls to an online
tire kicker? Employ an
email autoresponder program. These useful, affordable tools can give you the
next closest thing to human interaction: persistent, personalized automated
follow up.
When used in combination, technology and human interaction
is a powerful closing tool these days. "Customers would
rather buy on line as long as they have an agent to give
good advice," says Len DellaRocco, Health Insurance
Associates.
You´re serious about making internet marketing work
for you. Make sure you hang onto that personal touch in the
process and your online efforts can really start to pay off
big.
Other
articles in this issue ...
5 Strategies for Boosing
Your Website Sales - Part 1
Client Success:
Switching to Norvax Saves Serious Time, Money
Newsletter Index |
