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If you’re healthy, skip the employer benefits and head straight for an individual insurance plan. That’s the recommendation author Paul Zane Pilzer makes to consumers in this new release, “The New Health Insurance Solution: How to Get Cheaper, Better Coverage Without a Traditional Employer Plan.” Recently featured on CNN, in Newsweek and the Wall Street Journal, the book is picking up steam as this season’s don’t miss economics read.

Dig in…

The premise: In a national climate where many employers are forced to hike workers’ insurance premiums, Pilzer urges consumers to dump their employer plan and pick up individual insurance.

Pilzer lays it on the line for consumers all over the insurance spectrum. Learn how the self-employed or simply uninsured can get good coverage for just $94/month. Pilzer also promises salvation for small businesses slowly sinking due to double digit premium hikes.

At 336 pages, you can’t accuse Pilzer of skimping on the case-building facts and details for saving with individual health plans. Readers can expect to be loaded up with valuable tips, hints and relevant case studies for finding getting deals on individual coverage.

Who’s Paul Zane Pilzer, and why should anyone listen to him (and shell out almost $25 for the hardcover)?

Pilzer’s not just a best-selling author, he’s a world-renowned economist, multi-millionaire software entrepreneur, economic advisor for two presidential administrations and the co-founder of Extended Benefits LLC, the nation’s leading supplier of individualized health benefits to corporate America.

Why it’s a smart read: Put your finger on the pulse of employers and employees fed up with traditional group plans. Get the latest analysis of HSAs and Medicare. With loads of real-life examples and personal stories, you’ll pick up current talking points and identify the concerns and insurance solutions for a growing market. Is the phone ringing? It might just be this book’s target audience.

Order the book from Amazon.com