Agent Website Makeover

Here’s how our designers brought the best out of Bob’s website, www.HealthQuotesUSA.com.

Before - Click to Enlarge	After - Click to Enlarge

1. Professional Logo. Bob’s original site lacked a logo. Patrick, our in-house logo designer, developed a custom logo that captures Bob’s patriotic vision. It also helps create a more professional, trust-inspiring look.
2. Eye-Catching Call To Action. Visitors can’t miss Bob’s new call to action. Oswaldo, our custom website designer, added light, rotating flash images of happy families that are easy to relate to. These bright images also help focus attention on the snappy, action-oriented copy. The big red “Start Quotes” button means no one’s stuck guessing how to take the next step.
3. Smooth Background. Oswaldo softened the look of the site by rounding the corners and adding a light gray background with drop shadow. The effect helps narrow visitors focus back onto the important call to action.
4. Improved Layout. Visitors don’t like to scroll around to find information. Oswaldo reduced the amount of content on Bob’s homepage by creating a separate page for testimonials, — adding a link to it in the header — and condensing the total number of links on the page. He saved more room by having the logos of Bob’s top carriers rotate. The addition of the carrier’s familiar logos also works to build confidence in visitors.
   
   Bob already had the right idea by including a photo of him and his family on his original site. Oswaldo simply minimized it so it doesn’t compete with the main call to action.
   
   Oswaldo also displayed Bob’s 1-800 number in the top right of the screen to project the image of availability and friendly customer service.
5. Simple Font. Oswaldo chose web-friendly Verdana font for Bob’s site. The intro on the left side is set at 13 pixels to be easier to read on more computer screens.
6. Introductory Homepage Text. While Bob sells insurance nationwide, his brand is not a household name. Bob’s new homepage text is written to make visitors feel comfortable and confident that his agency can give them exactly what they are looking for. The text specifically helps visitors find what they are looking for with links to Bob’s quote engine and “contact us” forms.

For more hot design strategies you can use right now, read the Top 7 Insurance Website Design Tips for 2007