NORVAX: Driving Sales Through Technology

May 21, 2008:: Volume 8, Issue 5:: 1-866-466-7829

Insurance Agent Newsletter

May Index

.: 5 Must-Have Website Elements To Improve Usability and Increase Conversions
.: The NEW Quote Engine 2.0 Creates An Easier, Faster & More Efficient Solution for Agents and Applicants!
.: The Senior Segment Is Growing Fast-And They're Going Online For Health Insurance
.: Ask The Expert: Is It Better To Measure Closing Ratio or ROI?
.: Norvax Product News

Previous Issues

 

May Index

.: 5 Must-Have Website Elements To Improve Usability and Increase Conversions
.: The NEW Quote Engine 2.0 Creates An Easier, Faster & More Efficient Solution for Agents and Applicants!
.: The Senior Segment Is Growing Fast-And They're Going Online For Health Insurance
.: Ask The Expert: Is It Better To Measure Closing Ratio or ROI?
.: Norvax Product News

Previous Issues

The NEW Quote Engine 2.0 Creates An Easier, Faster & More Efficient Solution for Agents and Applicants!

The faster and fully loaded Norvax Quote Engine 2.0 has launched! And it's designed to help your sales and ROIs by improving customer satisfaction, increasing conversions and generating more leads.

The Norvax development team makes several upgrades each month to the industry-leading Norvax Quote Engine. But the new Quote Engine 2.0 introduces a new design and several features specifically designed to improve the customer's experience and your sales numbers.

Price Optional Benefits Immediately

For starters, quote engine users can now add optional benefits on the fly and immediately see how each selection changes the quoted price. This next evolution of quote engines takes agents and applicants beyond just base pricing. You can now add optional benefits and riders to each selected plan to view different policy variations.

Want to see how adding maternity will affect your rate quotes? Just plug it in and you can get updated rates - without having to double back.

How about prescription drug coverage, preventative care benefit or a higher lifetime maximum? Quote Engine 2.0 will show you the optional benefits available for each qualified plan and immediately updates the pricing based on your choices.

Now, when your client is ready to move forward, they'll have a better idea of what the full program will cost them. Because your clients know ahead of time how much certain benefits and riders will cost, you'll eliminate a lot of the surprises and potential price shocks that can jeopardize a closing.

It's also easier to add children or a spouse to the quote application. Just click the appropriate button in stage 2, and users receive an easy-to-understand window to add up to 10 children - or one spouse.

Designed to Increase Completion Rates

With an imbedded quote engine, you can turn your website into a 24/7 sales assistant converting visitors into leads - while you sleep. To convert even more of those prospects into real leads, the new Quote Engine 2.0 has redesigned the navigation and validation to improve customer satisfaction and completion rates!

Applying lessons learned from various tests and user polling, the navigation bar has been redesigned to make the quoting process even easier to understand. Users clearly see that it's a simple 2-step process to get to the available plans.

More importantly, the validation program has been updated to effectively prompt users for the correct answers. Quote Engine 2.0 warns the user if they type in an invalid or incomplete answer - and even offers hints and tips.

Easier To View and Compare Plans

Although users liked the fact that the Norvax Quote Engine can generate dozens (sometimes hundreds) of available plans for their situation, for some there may have been too many choices. For those users, the updated quote engine makes it easier to set filtering selections so users can easily narrow their search focus.

Users can still select up to 4 plans to compare side by side. But the new design offers improved readability and quick access to online applications - to capture those ready-now clients who want to submit their apps right away.

Improving The Customer Experience

Norvax Quote Engine clients still have the option of keeping the classic format instead of switching to the 2.0 interface. But the better navigation, usability and readability of the 2.0 version will mean an improved customer experience for all users. But what does that mean for your bottom line?

In a recent case study, Cendant Corp hired an online customer experience expert to renovate their travel industry websites to offer a better customer experience for consumers shopping for the best prices. The result was a 100% increase in their sales conversion rates for their Trip.com and CheapTickets.com websites.

Now a 100% increase may not happen for everyone, but insurance shoppers are more likely to return to, refer and use online quote engines that are easier to use and deliver the plans they need.

To learn more about or demo the new Quote Engine 2.0, visit http://www.norvax.com/products/quote-engine-upgrade.html or call Norvax at 1-866-466-7829 ext 1.

Advertisement:
Upgrade from Standard to QuoterPro, Receive 25% Off the Setupe
Health Leads  |  Quoting  |  Auto Responders  |  Web Design
  Copyright 2005 Norvax, Inc. All rights reserved. Terms of Use | Privacy Policy | Sitemap