3 Tips For Unleashing Your Quote Engine's Marketing Potential

If you're like most agents, you already love your Norvax Quote Engine for its ability to slash your quoting time to mere seconds-instead of half an hour or more. But did you know it can help you improve your marketing campaign and generate more leads?

That's right. The Norvax Quote Engine isn't just an admin tool. It also works with your marketing campaign to give it a boost by fully exploiting the benefits your Norvax Quote Engine offers to individual health insurance shoppers.

Here are three simple ways you can use your Norvax Quote Engine to improve your marketing and sales efforts.

1) Embedded Personalized Quotes in Emails

Active insurance shoppers get marketing emails from dozens of agents each day. And all of them share the same boring message: use their agency because their trustworthy, fast, courteous, cheap, etc.

Don't worry or be offended if your current email fits this bland mold. You're about to learn an effective tip for making your marketing emails stand out from the crowd.

Typical marketing emails lack specifics about the one thing foremost on most shoppers' minds. They want to know how much it's going to cost them!

By including a link to your quote engine, they can get an up-to-date pricing quote in under a minute. Better yet, use your free BrokerOffice lead management system to run personalized quotes and email current proposals to each lead in your database.

But what if your database of unclosed leads contains hundreds of prospects? Sending personalized quotes to each prospect would be unfeasible - unless you have an email autoresponder like the Norvax LeadMiner. This online resource can send regular emails to thousands of prospects with almost no effort. Just determine how often you want marketing emails sent, and LeadMiner will automatically send them according to that schedule.

More importantly, LeadMiner will embed a personalized link in each email to your Norvax Quote Engine. Your prospect only needs to click on that link to be taken to their personalized quote.

When your prospects finally pull the trigger on buying health insurance, they'll have your email and most current plan options at their fingertips.

2) Promote Plan Comparison Benefits

Using your quote engine in conjunction with BrokerOffice and LeadMiner is an effective strategy for marketing to people already in your prospect database. But your Norvax Quote Engine can be just as effective in generating new leads and prospects.

Your Norvax Quote Engine solves the biggest fear many consumers have about buying insurance. Specifically, are they making the right decision?

Consumers want to know they're making the best decision and getting the best value for their money. With your Norvax Quote Engine, shoppers can compare the features and prices of various plans side by side. They can tell what they're getting for their money-and which plans offer the best value.

Your quote engine gives them the power and opportunity to make a truly informed decision.

Do your brochures, flyers and other marketing pieces stress this benefit? As you craft your next ad or marketing email blast, make sure to hook your value-focused shoppers by showing them that your quote engine is the perfect resource for their online insurance shopping.

3) Highlight Its 24/7 Self-Service Feature

Self-service was first introduced as a cost-saving tactic for businesses. But its popular appeal really took off as consumers began to appreciate the freedom that self-service offered. No more dealing with pushy or rude salespeople.

With the Norvax Quote Engine embedded into your website, you're offering this same cost-saving freedom to all your prospects and potential clients.

Consumers want to be able to find the information or item they want when they want it. And most would rather not deal with sales people - unless absolutely necessary. They know they have options, and they prefer to use it when they're ready.

Fortunately, your Norvax quote engine is the ideal solution for these online consumers. It's a 24/7 resource that doesn't require any interaction with a sales person - unless the consumer asks for one.

As long as your website contains your Norvax quote engine, online shoppers can generate quotes at midnight or noon, without having to sit down with an agent. They can even submit an online application on their own.

Think about that for a second! A lead can visit your website, compare plans and submit a complete application to your carrier - without ever talking to you once. Not all clients will be this easy, and you should make an effort to contact all of your clients at least once during the process. But having a Norvax Quote Engine with smart e-applications will mean more time to serve more prospects.

So make sure you're also highlighting this important benefit in your marketing, advertising and sales materials. Any agent can claim that they're the most trustworthy, efficient, courteous or inexpensive.

By highlighting your 24/7 self-service Norvax quote engine, you're giving real proof that you're one of the few agents who can actually deliver on your promises.