Why Web Tools Make Recruiting New Agents Easy

Individual health insurance is a tough business. Plans aren’t cut and dry. Customers have a lot of questions, and they depend on your help to find a policy.

At many agencies, rookies can look forward to long hours of appointments, grueling windshield time and endless paperwork. It can take months for them to get on their feet.

No wonder getting new sub-agents on board is so tough.

So why are some agents able to bring on brand new, never-sold-a-policy rookies… and watch them accept Number One honors in less than a year?

It’s because they’ve integrated Web-based tools to create a successful sales model that any newbie can follow.

Web-Based Tools — A Faster Way To Grow Your Agency

What if you could offer recruits an easier way to get into the business and start making sales off the bat?

Web-based tools automate the tasks that take the most time and are least appealing to new agents. Once you have them in place, you can bring on new agents who will be able to:

• Give presentations like a pro. Quoting tools reduce the time it takes to create a quote to just 60 seconds. Not only is it a huge time-saver, rookies can look like seasoned veterans as they walk leads through an easy-to-follow online presentation that compares plans.
• Meet demands of online customers. Consumers like to be bothered less and less. Quoting tools eliminate the inconvenient field appointment by putting rates, apps and brochures all online. Your new agent and customers can complete the entire transaction online and on the phone.
• Spend less time learning products. No agent likes plowing through new product packets or wasting time downloading the latest rates. Quoting tools are updated with the latest rates, product updates and new plans for you. Updating your agents is simple — and a lot cheaper. All you have to do is send out one email with a link to the products on the quoting website.
• Get a flexible workplace. What’s a more powerful recruiting tool than “work from home”? Instead of reporting for duty at your office every day, give your agents their own website. This “virtual office” lets prospects look up rates and download applications and carrier brochures. With a lead management system powering the backend, your agents can login to their database and work leads from any internet connection — even home.
• Have a steady flow of leads. Start new agents off with a full pipeline of leads. Internet leads from many vendors are compatible with CRM tools, letting you keep your new agents busy as they build up their own list of contacts. And because leads are imported automatically, neither you nor your agents have to waste any time on data entry.
• See results in less time. With professional online proposals and time-saving tools, your new agents can really buckle down and focus on bringing in the policies from day one.

Advertising Your Open Positions

If you’ve got a website, make sure you have an easy-to-find “jobs” section. If potential agents are shopping around for a new agency, you can bet they’ll want to sniff around your website to see what you’re all about.

Think about the pretty picture you can paint for your job opportunity if you have web tools in place:

We bring the web tools that make selling easier with less ramp up time. You take the initiative to bring home big sales.

No windshield time — use web tools to easily sell over the phone.

Unlimited territory — Sell statewide or in multiple states.

Get your own website — a virtual, full-service office for your customers.

Your tools are all online — work wherever you want.

Easily create professional online proposals that make comparing and buying policies simpler for your customers.

E-applications mean faster commission checks.

Making Seasoned Veterans Out Of New Recruits

Growing your agency used to mean expanding your office space to match. But web tools let you grow your agency without creating all the extra overhead. And because web-tools are scalable, they can grow right along with you.

No tool will deliver results without effort. But with the right web tools, you'll have the perfect incentive for motivated new agents.

Scott Sullivan is Vice President of Sales at Norvax, where he forges strong relationships with successful agencies and insurance carriers nationwide. His team works with agents across the country and educates them on how to implement technology and lead generation into their daily routines. He welcomes feedback at ssullivan@norvax.com.