Why The ‘Invincible Youth’ Market Is No Longer A Waste Of Time

What does the youth market want when it comes to health insurance?

Traditionally, that answer was ‘absolutely nothing.’ Health insurance is a tough sell to younger adults who’ve yet to experience a significant medical problem. And when you’re talking to a 25-year old earning $20,000, it’s a challenge to make them see past that monthly premium.

It’s not just a stubborn market; it’s also the one that needs insurance the most. The invincible youth have just seen their family or school coverage evaporate. Many have yet to find a job that provides health insurance. In fact, 19 – 34 year olds of all incomes represent 40% of the nation’s uninsured.

The sales potential is there, but how do you tap into it?

UniCare has the answer.

A New Breed Of Health Insurance

This is not your father’s health insurance policy.

UniCare Life & Health Insurance Company has unveiled an innovative health insurance plan for Texas called Sound™, which caters to the unique needs of adults between the ages of 19 and 29.

There are an estimated 1.2 million uninsured people between the ages of 19-29 in Texas. And nationwide, nearly half of all full-time workers in this age group lack employer-based health benefits.

Sound™ has the potential to reduce the number of uninsured Texans by offering affordable access to quality medical care. Between school and the beginning of their professional careers, “young invincibles” are often no longer covered by their parents’ insurance policy and are less likely to have employer-provided health coverage. Statistics indicate these individuals have one of the highest uninsured rates in the nation.

Sound coverage is the first insurance product in Texas to appeal directly to the youth market. The three versions of the plan offer prescription and emergency coverage; basic vision and dental; reasonable monthly premiums; attractive discounts on everything from health club memberships to yoga classes; and an easy online application. 

Easy Integration With Web Technology For Faster Sales

Sound plans are attractive to agents not only because they target an elusive audience, but because they are compatible with popular quote engines like Norvax’ QuoteBuilder. Using QuoteBuilder, agents and their invincible youth prospects can compare the price and benefits of Sound to other plans. This allows agents to easily demonstrate the advantages of the product online and in minutes.

A True Online Sales Experience

Younger adults are the least likely group to be driving around looking for your office, but they are extremely comfortable with the Internet. They can be counted on to head straight to the search engines when it’s time for their health insurance research.

With companies like Norvax making it simple for any agent to build their own professional, quote engine-compatible website, you can easily jump into the world of Internet marketing. Having a website is the most effective way to attract the invincible youth market, and the most efficient way to make the final sale.

From their QuoteBuilder proposal, agents can direct prospects to on- line Sound applications. There’s no form to download and print, and nothing to mail: Sign-up is available with the click of a mouse. If approved, applicants will be notified within minutes and can print out an identification card right on the spot. Once approved, coverage is effective immediately. No paperwork, no hassles.

Agents can also take advantage of the extensive web marketing and branding that the Sound plans have in place. While the official websites’ flashy, youth-oriented designs don’t look anything like traditional insurance marketing, they’re all about selling younger adults on individual policies.

With the online quoting and application capabilities packaged with an attractive product for a niche market, Sound is a win for insurance agents.