Gearing Up For the New Year: Your Guide To The Top Insurance Tools & Latest Features
Learn about the latest developments in insurance technology that can help you sell more policies in 2007.
Conversion-Driven Insurance Websites
85% of people do online research before they buy insurance (Independent Insurance Agents and Brokers of America). If you don't have a good-looking, interactive website, all these prospects will be doing their research somewhere else.
New for 2007
You haven’t seen insurance website templates like these before: New websites from Norvax are designed using best practices proven to build trust, create a positive visitor experience, and convert more people into leads.
These templates also introduce the most powerful call to action for insurance shoppers yet: the quote engine “short” form. Built right onto your homepage, this form lets visitors add their name and zip code to quickly enter the lead generation process.
These packages come complete with quote engine and quote engine “short” form, customer relationship management tool, online applications and a starter set of pre-written persuasive education content. Like all Norvax websites, an included self-editing feature lets you easily update your site whenever you want.
And for the finishing touch, Norvax is now offering professional logos to give your site a "big-brand" feel at a fraction of the cost.
Enhanced Quote Engine Selection
This popular tool lets you punch in your client’s basic info to spreadsheet your carriers’ rates and plans. Quotes are email-ready, cutting the time it takes to run a health quote from 30 minutes to 60 seconds.
Your quote engine isn’t just a back-end tool. It integrates seamlessly with your existing website. This allows your visitors to start comparing rates right on your site, and makes your call to action even more powerful: “Compare Health Quotes Now And Save!”
When a visitor enters their info online to compare quotes, it’s sent to you automatically so you can begin following up.
Whether you use the engine on your site or off, it allows you to deliver quotes quickly to meet the demands of online health insurance shoppers.
The quote engine puts everything the customer needs to make a decision online, including applications.
New for 2007
Our quote engine selection keeps growing — available plans now top 12,600, and you now have the choice of quoting over 40 carriers in 44 states.
Service-minded carriers are offering more online applications in 2007 that can be included with your online proposals. Get applications instantly in front of customers before they lose momentum.
Not only do carriers’ online applications speed up the underwriting process and your commission checks, but they can’t be submitted incomplete. That means no more delayed or rejected apps because of human error.
True Lead & Customer Relationship Management
BrokerOffice has always automatically imported all your leads, eliminating data entry. And it’s always let you sort leads, run reports and whip up and send out comprehensive proposals in minutes. Now it’s a true customer relationship manager tool that can support all aspects of your customer relationships.
New for 2007
The powerful new calendar feature lets you stay on top of ALL important lead and customer events. Enter in phone calls, appointments, birthdays and anniversaries. Pop-up reminders make sure you never miss an opportunity to market to your leads.
Also a robust renewal tool, the new calendar allows you to set reminders for just before your client’s renewal date. Before they’re hit with an unexpected rate hike, you can take a few seconds to send out a new email proposal. An effective strategy for fighting churn, your clients can compare their updated quotes and apply for a new plan — all online.
Drip Marketing/Autoresponders
Email marketing gives you the best return for your buck — $57.25 per dollar invested in 2005 (Direct Marketing Association).
Autoresponders are an indispensable email marketing tool for two reasons. One, when you’re too busy to respond to a new lead, your autoresponder has got you covered. This tool fires out a personalized message to greet your new leads, no matter when they arrive.
But even better, autoresponders also allow you to instantly create a drip marketing campaign to pick up sales from your older leads. After a one-time set up, your leads will get touched for months at a time. When they’re ready to buy, they have your message in front of them.
As always, Norvax autoresponders are the only ones that can include updated multi-carrier health quotes in every single message.
Are there tools missing from your arsenal? Talk to us about these must-have tools for 2007.
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