Grab Your Share Of Online Prospects - It's Easier Than You Think
31% of online adults – 44,950,000 people – have
used the internet to look for health insurance (Pew Internet and American Life Project,
2005).
The prospects are out there. To get them your offer, you can:
- Create an internet marketing campaign.
To attract more visitors,
website owners use “Search
Engine Optimization” and “Pay-Per-Click” advertising.
Both methods are risky and expensive.
- Work with an online lead company.
When you work with an online
lead company, you don’t worry about internet
marketing. Buying leads lets you focus on what you do best: turning prospects into
customers.
Want To Stand Out Online? Get Out Your Checkbook…
There are more than 77 million websites. It’s hard to get
noticed in a crowd that big.
Search Engine Optimization (SEO) makes your website “friendlier” for
search engines, leading to a higher position in search results. Done right, SEO can
help your website shoot to the top of the search results pile.
The bad news?
It isn’t easy, and it isn’t cheap. You can expect to pay several thousand
dollars for a professional SEO company to overhaul your website. And while there
are plenty of online sources that claim to teach you “the secrets” of
SEO, doing it yourself is inviting trouble.
If you aren’t careful, your site can be permanently dropped from search engine
listings. As search marketing expert Scott Buresh put it:
“Unfortunately, many companies that think they are saving money when making
SEO decisions find out later that the actual costs of doing SEO wrong can make the ‘savings’ pale
by comparison.”
The Perils Of Pay-Per-Click
In Pay-Per-Click (PPC) advertising, you bid on “keywords” prospects
use to find whatever it is you’re selling. Your ad shows up alongside search
results that match those keywords. You pay every time someone clicks on your ad.
How much does it cost? Right now, the high bid on the keyword phrase “health
insurance” is more than $12. Are you willing to pay $12 just
for one person to look at your website?
How About More Prospects With Less Risk?
Companies
that generate internet leads do the online marketing for you. They spend their time
and money running Search Engine Optimization and Pay-Per-Click campaigns. They attract
interested, qualified prospects looking for health insurance. That’s where
you come in.
You get the prospect’s information instantly. You run their quote and contact
them with an offer. Instead of spending a bundle online and hoping for visitors,
you get the names and numbers of people ready to hear from you.
The best part? Buying a steady supply of internet
leads costs far less than running
your own SEO or PPC campaigns.
Buying online
leads let’s you use the internet to grow your business — without
taking on the cost and risk of online marketing. |
