The Internet is a great tool for delivering timely, changing information.
It lets you attract attention from the RIGHT kinds of people and direct
them to your insurance website where they can use the quote engine. Think
about it. who would you rather spend time and energy on? People who've
gone online to actively look for insurance, or people you're pulling out
of the phone book? Which one is further down the sales process?
Search engines are trying to give people the best matches to their search as possible. The practice of getting search engines to consider a website a good search result is called search engine optimization - or SEO.
The best way to optimize an insurance website for search engines is to make the pages relevant.
So how do you go about making pages relevant? Theories abound on this, and every expert has their own opinion. But in a nutshell, the three most important tips are:
The bonus of making web pages relevant and using SEO techniques is that it's better for online prospects. Delivering targeted content based on search terms helps visitors get the answers they were looking for.
Remember that this is just a simple overview of the search engine optimization process. People pay big money to have private firms handle it for them. And search engine optimization is not a "quick fix" marketing strategy. Experts say you should plan on SEO taking up to 9 months to see any real results.
Learn more online marketing strategies that can help boost business results.