#1 in
Online Health
Insurance Sales Technology
Blue Cross of California & Norvax Present:
Health Insurance 2.0: The NEW Online Landscape of Selling Health Insurance
Tuesday, Nov 13th, 10am-12 noon
Sacramento Area
University of Phoenix
2882 Prospect Park Drive
Rancho Cordova, CA 95670
Limited seating - RSVP today by calling 1-800-794-0986
Seminar Overview:
Fewer people are going to the yellow pages or asking their friends for agent referrals when looking for insurance. Instead, they're typing keywords like "cheap insurance quote" into Google and checking out websites.
Today, the internet plays a role in nearly 60% of all health insurance sales. By 2011, that number will grow to over 90%. More than three-quarters of internet users go online for health information. And the uninsured aren't the only ones shopping: 71% of insured people who have been with their carrier for less than 3 years are still shopping online for insurance.
Even seniors are getting online. Senior online activity has increased significantly in the past several years from 19% in 1997 to 25% in 2000, and the daily activity of those tech-savvy seniors is hovering around 46% and 49%.
As the internet continues to play an increasingly large role in insurance sales, a HUGE opportunity exists for brokers and carriers to expand their business and sales. Now is the time for carriers and brokers to take advantage of internet trends and to position themselves for success.
Topics addressed:
- Detailed overview of online trends relating to health insurance shopping and purchasing
- A special profile on the Senior adoption of the internet and what it means for the sale of senior specific products
- Discovery of how brokers and carriers can position themselves to profit from the trends
- Overview of marketing tools used by carriers and brokers that drive sales in an internet dominated market
- Case studies detailing the step-by-step processes that took brokers and carriers to remarkable success
- Hands-on "how to" techniques that make the internet work for you
- Educational and lively delivery that keeps audience members engaged and gives them real strategies that they can instantly implement
Program outline:
10:00 am
Educational Session
Health Insurance 2.0
11:00 am
Product Demonstration
Demonstration of Norvax tools and
ProspectZone's *New* lead program!
Tuesday, Nov 13th, 10am-12 noon
Sacramento Area
University of Phoenix
2882 Prospect Park Drive
Rancho Cordova, CA 95670